Tip of the Week: How To Successfully Recruit Attendees to your Next Event
By H&J Entertainment, LLC
When planning entertainment for your events. Remember if your organization does not have a marketing department. You might want employ someone to help you with the creation of necessary marketing materials.
Generally a qualified entertainment service provider (ESP) will provide you with all your event marketing materials upon request and many times at no additional charges. It is in the ESP's best interest that your event is successful.
Or you can employ your local media and marketing educational programs that are now being offered at local community colleges and some high schools.
Engaging your audience about your event (a minimum of 6 weeks prior) is crucial most people need multiple exposures to information to make a decision.
Utilize your local connections make arrangements for your local media outlets to interview your ESP's artist about the event. Have your ESP arrange for its artist to record public announcements for use by local media outlets. Always ask for high resolution photos from your ESP.
To make your event run smoothly plan to have your marketing plan in place within 10 days after confirming your date. Sometimes this simply means connecting your ESP with your local media contacts. Start by calling your media contacts and explaining the local connection to the event. If you have local sponsors. Then make sure to let the media contact know who those sponsors are.
To make your event a success, you will want to make sure you put in the work.
ALL of the following tools can and should be utilized:
Word Of Mouth - Tell everyone to tell everyone. This is is inportant. Once an event has been confirmed you must use every form of communication you have to drive your friends and neighbors to the event. Do this by text, email, messenger, phone calls. If your organization has members... set aside one day a week to do a campaign to try and reach 10x as many people as you expect to show up. It is a fact... if you speak to your friends and coworkers in person. They are more likely to support your event.
Social Media Posts - make sure you are posting about the event and sharing the event. Coordinate with your ESP. Most likely they will have social media events created for your event. It is much more effective if you share the content created by your ESP than have two event pages floating around. BOOST THE POSTS for more reach... a $.$$ a day budget of boosted posts will go a long way... work with your ESP they will have someone who can help with this.
Traditional Media Outlets - never understimate the power of a good article in the paper article. A radio interview is also a very good tool especially if your station will record it and make it available for you to have on your events online pages. Even though you can advertise in your local media outlets. You should leverage your oranization's local influence to get your ESP's artist interviewed, as this is like a public event announcement that money simply cannot buy.
Old School Methods - ask your ESP for formatted copy that you can print on standard paper. Also every ESP should be able to provide you with 11x17 posters for distribution throughought your community. Do not understimate the power of these in supporting business store windows.
GET ON THE PHONE, TEXT, MESSENGER, EMAIL - call your friends. This is important. If you are a member organization like a service club. Personally call every member you know and ask them to call 5 other people and text 10 people they know. If your entire membership does this your event will be populated. If you are not part of an organization. Then call up 25 friends. Ask them to attend then ask them to call 5 friends who might be interested.
In summary a successful event cannot only rely on social media to attract attendees. The personal touch is equally important. As always we hope as you plan your events you will consider our artist John-Paul Jones Group and try to attend one of the many events this summer https://www.johnpauljonesgroup.com
Thanks again for reading these few tips to make your next event a success.
H&J Entertainment Staff
John-Paul Jones Group