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Tip of the Week: How To Successfully Recruit Attendees to your Next Event By H&J Entertainment, LLC When planning entertainment for your events. Remember if your organization does not have a marketing department. You might want employ someone to help you with the creation of necessary marketing materials. Generally a qualified entertainment service provider (ESP) will provide you with all your event marketing materials upon request and many times at no additional charges. It is in the ESP's best interest that your event is successful. Or you can employ your local media and marketing educational programs that are now being offered at local community colleges and some high schools. Engaging your audience about your event (a minimum of 6 weeks prior) is crucial most people need multiple exposures to information to make a decision. Utilize your local connections make arrangements for your local media outlets to interview your ESP's artist about the event. Have your ESP a
